Outliving

You know some words suddenly keep expressing themselves in myriad ways, both implicitly and explicitly. At this juncture, the term outliving has suddenly started to speak to me.
I consider this true in three major discussions.
Sachin, Apple Inc and relationships.
When my bro-in-law, who prides himself as a Steve Jobs fan, was fanatically trying to get me agree that Apple isn't done yet, I was wondering if I can explain to him with an analogy. Its the same story with Sachin's fanboys. Both cannot agree that their God/faith/religion, whatever you might want to refer it to, is finished.
I do agree, Apple is much better placed that Tendulkar and it being a firm and hence practically an unlimited life time so to speak, it will certainly bounce back or the probability at least is higher.
Apple is coming out with a cheaper I phone as we speak and it might turn its fortunes. Even if it does, this isn't the Apple that we knew of.
Jobs' firm was unique. It catered to a niche segment of the market. The fundamental difference between Jobs and Gates' firms, to put it very blatantly at the risk of a flawed understanding is between quality and quantity.
Jobs' vision was to create a dent in this universe and I think Gates was pretty happy with creating a ubiquity of his brand more than a niche. He wanted quantity, he wanted numbers, he wanted more PC users than Mac users, simply put.

Coming to relationships and specifically those which outlive their life expectancy, when do you know that it is dead? Do you resuscitate it, keep it on a life support and hope it gets back on track, or just be a mute spectator and watch it struggle till its last breath? And in the end, do you just say, life or death of it, was the deserving winner of the bout?
But then, even the best of relationships do go through a comatose don't they? To do or not to do might be the most common cliché anyone would come across. I'd say, Life is a cliché if that's your vantage point.

PS: I have taken the life support out for now. I shall mutely watch the bout. May resolve win over death.